Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alter
A New York Times best-seller.Why are those screens so addictive? Using behavioral science that a 9th grader could understand, Altar explains why these devices have us hooked. Both Adam Grant and Malcolm Gladwell hail this book as transformative for their understanding of the digital landscape.
Walter Isaacson, who ate dinner with the Jobs family while researching his biography of Steve Jobs, told Bilton that, “No one ever pulled out an iPad or computer. The kids did not seem addicted at all to devices.” It seemed as if the people producing tech products were following the cardinal rule of drug dealing: never get high on your own supply.
